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From MVP to enterprise platform: 15 sites in 17 languages.

SoftVaro

The challenge

SoftVaro started scrappy. An MVP that proved the concept: independent software procurement for companies fed up with resellers who don’t negotiate, contracts that silently renew, and margins no one explains. The idea worked. Handling every software request within 24 hours, from Adobe to Zoom to the manufacturer your reseller doesn’t even know.

But the market they stepped into is European, not Dutch. And in software procurement, trust is everything. A German IT buyer does not buy from a .nl domain, a French CFO wants softvaro.fr in their own language. The MVP stack with one domain, one language, and limited scalability was no longer sufficient. Time for enterprise-level: multilingual, multi-domain, lightning fast, and without the editorial team having to do the same work 15 times.

Our approach

We rebuilt SoftVaro as a true enterprise platform, retaining the sharpness and speed they already had in their MVP phase.

At the heart of the platform is our own Dashboard CMS. One place where the SoftVaro editorial team manages content, vendors, services, and cases. From that single source, we build 15 separate deployments: softvaro.com, softvaro.nl, softvaro.de, .fr, .es, .it, .at, .ch, .co.uk, .be, .dk, .fi, .se, .pl, and .ro. Each with its own domain, language, and local SEO position. A total of 17 languages, including override targets for Indonesian and Brazilian Portuguese.

The translations run fully automatically through our AI translation pipeline. The editors write in Dutch or English, the other 15 languages roll out automatically and can be manually fine-tuned per locale without being overwritten later. One content update, 15 sites in sync.

On the pSEO layer, we build hundreds of vendor pages, service pages, and combinations per locale. A German search for "Tenable Lizenzverhandlung" lands on softvaro.de in flawless German. An Italian search on softvaro.it in correct Italian. Everything statically built and served from our own European infrastructure. No American clouds, no plugins, no vulnerabilities.

The Lighthouse score: 99/100/100/100 on all 15 deployments. Performance, accessibility, best practices, SEO. Not for just one site, but for the entire platform at once.

Results

15
Deployments

Own domain and build per country

17
Languages

AI translation pipeline from a single Dashboard CMS

99/100/100/100
Lighthouse

Performance, A11y, Best Practices, and SEO on every deployment

< 1s
Load Time

Statically built on own European infrastructure